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Taking geographic data from static to interactive

DigitalInnovationStrategy

While static infographic maps carry engaging content for print and static media formats in 2024 we can easily add substantial layer of additional depth and interactivity by using 3rd party applications to display our data on the web.

We’ve been working with a number of clients, organisations and individuals over the last to do just this. From UK infrastructure projects, environmental spaces in York to plotting pollution data.

Take a look at these project snapshots to see whats possible with interactive maps on the web:

Wild York
A community project created with a group partners from around York and funded via St Nicks and their Green Corridors initiative. We have been working closely with our friends Dogeatcog on this project since it catapulted out of York Design Week in 2018 and continue to evolve what is available through the map for Jonathan Dent and his team.

Wild York shows the locations of green spaces around York and documents their boundaries, volunteering opportunities, habit types to show how various types of spaces intersect to create the ‘Green Corridors’ of York.

The additional layers of interactivity for Wild York on the web is the ability for the public to submit data that can then be approved and added to the map by a team of various admins from any location.

You can view the live project here

York Air Map

Air pollution is now the biggest environmental threat to human health in the UK (Igini, 2022).

A citizen, science and art collaboration that combines research and community data in order to document air pollution at street level and go beyond the data captured by static nationwide sensors. This innovative map-based project has evolved from a collaboration between conceptual artist Clare Nattress and atmospheric scientist Dr Daniel Bryant [and research at the Wolfson Atmospheric Labs] in 2022 after Clare spent three months collecting air pollution data on her bicycle, with Dan analysing the results. Collectively they wish to provide an accessible platform that highlights ambient air pollution from ground level and reveals recurring pollution hotspots.

York Air Map shows the level of pollution for a number of pollutants which can be easily toggled between to compare how different pollutants are more concentrated in specific locations around a city.

The map automatically combines, averages and plots a series of community collected data sets across a hex grid of York to show a colourful visual representation of the pollutants density across the city.

You can view the live project here

KPMG Interactive Infrastructure

For 5 years we worked with one of the largest professional services companies in the world and one of the ‘Big Four auditors’, KPMG working on a strategic ‘Future Thinking’ project for their Infrastructure, Building and Construction UK team.

Working closely with Jess Hodgson and Richard Threlfall and their wider team we immersed ourselves in the world of infrastructure projects across seven key areas; Transport, Power & Utilities, Healthcare, Cities & Communities, Defence & Security, Digital & Comms and Education. All to be profiled across a map that provided users with key information, stakeholder links and regional data all driven by a custom CMS and linked through Google API.

The map was available primarily on desktop and at a later stage an additional mobile site was created to work well across all devices. The map included bespoke illustrations and iconography

The project was launched to industry leaders including Google, Virgin, NHS, BT and British Military and forged further strategic links to UK Government and Treasury.

Got a brief or just a question,
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hello@unitedbydesign.co