Bricks and mortar branding: a high end look for a remarkable place

Kirk House

Sector
Property Development

Services
Brand Identity Design, Brochure Design, Website Design & development

Challenge

Kirk House required a strong, distinctive brand identity to allow it to command attention and stand out from other new property developments in the historic heart of York. The solution needed to effectively communicate the development’s two key benefits – location and luxury.

Context

Kirk House is a unique development of 21 luxury apartments, situated just outside York’s iconic city walls. Each apartment has been individually designed with elegance, taste and wellbeing firmly in mind. Lovely grounds and generous parking complete the package.

Solution

We created a beautiful but simple heraldic crest for the brand’s logo. While its form says heritage, its simplicity says modernity. This neatly echoes the development’s historic location and contemporary finish.

We then developed a typeface and colour palette that would work across the marketing mix. Terracotta and forest green were chosen to emphasis the quality of the build and its leafy setting.

Result

Once all the visuals assets had been defined, the new brand identity was rolled out across digital and print. The impactful new collateral enabled the team at Kirk House to generate a flurry of meaningful interest in the properties and supported in their fast and efficient sale.