Setting pulses racing: brand building to transform the dip landscape

The Honest Bean Co

Sector
Food & Drink, Health Foods, FMCG

Services
Brand Identity, Brand Strategy, Packaging Design, Print Design, Collateral, Vehicle Wrap, Illustration

Challenge

The Honest Bean Co. are unashamedly wild about houmous. They’re less keen on its reliance on imported chickpeas however. What if they could make dips – as tasty as houmous – but made using locally grown fava beans and cold-pressed rapeseed oil from God’s Own County?

Context

The Honest Bean Co. already have two successful food brands – Yorkshire Rapeseed Oil and Charlie & Ivy’s. They came to us looking for some bright, energetic thinking to help distinguish and differentiate their new bean dip range.

With a dip market already packed with great picks, they needed some stand-out branding to shout about the quality of their product.

Solution

We spent time on the farm digging deep into the product and looking at how the brand worked. From here, we crafted a tonal and visual identity, beginning with the brand name and the strapline ‘We’re full of British Beans’.

We positioned the fava bean front and centre within the brandmark with plant shapes and a rich, earthly colour palette supporting and complementing on packaging. We chose playful, simple typography that says ‘modern’ and ‘fresh’ and added heart icon to echo the health benefits of the beans.

Once the tone of voice work was complete, we had a strong brand identity to roll out across packaging, digital, press and point of sale.

“As a start-up brand, their super-creative and talented team offered us the support, connections and experience to help us confidently launch The Honest Bean Co.”

Adam Palmer, Managing Director

The result

Our work enabled The Honest Bean Co. to grow from a start-up to a household name with strong brand recognition. The brand journey has evolved to include a snack range and contracts with many leading UK supermarkets.