All the fun of the fair: a stylish new look for UK events specialist

Events & Attractions 

Sector
Events Services

Services
Brand Identity, Print Design, Collateral, Vehicle Wrap

Challenge

The fairground hire market can be a noisy place, so Events & Attractions were looking for a new brand identity that would cut through the clamour. They wanted a measured and sophisticated way to communicate their experience and expertise.

They also wanted a new look and feel that would work beautifully across digital, print and outdoor.

Context

Events & Attractions are based in rural North Yorkshire and create bespoke funfairs for the likes of Castle Howard, Ministry of Sound, Museum of Science and Industry and the BBC.

They’ve been doing it for over 25 years and know how to add a dash of magic.

Solution

To infuse the brand with a calm and refined quality, we created a set of clean, aspirational line drawings of quintessential fairground iconography – the helter-skelter, the roller coaster, the big top.

The picture-book simplicity of the design was a visual nod to the heyday of the fairground -when its rides and stalls inspired genuine wonder. We paired the designs with a colour palette rich in gold, grey and dark blues, emphasising sophistication and heritage.

Our work on the visual assets included the development of a new brand mark, logo and typography.

The new identity was then applied across the media mix, from digital through print and into outdoor advertising.

“We have the experience and now have a brand that not only sets us apart but gives us competitive advantage.”

John Lowery, Chief Operating Officer

Result

The new brand identity helped Events & Attractions secure client bookings for university and college balls, Army and RAF family days, product launches for large corporations such as Suzuki, Cadbury’s, Krug Champagne and many more – as well as private functions, weddings and city centre events.

Thank you

All the best to John and the team. It’s been a wonderful ride.