Syncing brand to business:

identity refresh for tech hosting experts

Bytemark

Services
Brand Identity, Brand Guidelines, Collateral Design

Sector
Tech, Web Hosting

Challenge

Working at the leading edge of tech often means keeping solutions up-to-date ahead of your own brand identity. And this is where Bytemark found themselves. Offering best-in-class services with over 15 years’ experience – but needing a new trail-blazing way to illustrate and talk about it.

Context

Bytemark has been taking the headache out of web hosting and infrastructure maintenance for businesses of all kinds since 2002. With a head office in York and subsidiaries in London and Manchester, their services include cloud storage and a fully-managed Kubernetes platform.

With big names like Amazon Web Service, Netlify and Digital Ocean beginning to dominate the market, now felt like a really sensible time for an identity re-think.

Solution

We set about creating a new brand identity that felt fresh and modern, while accurately reflecting Bytemark’s depth of experience. We worked with the client to define a new colour palette featuring a gold and bright turquoise. These nod to both the brand’s maturity and their freshness of thinking. 

We then created a grid visual for texture and to reflect the tech industry in which they work, and added a new complementary typography style. Finally we looked at their brandmark. This resulted in the creation of a new logo that is strong, modern and singular. And one which combines their brand name and the two core elements of their business.

“The results surpassed all expectations. The final design hit the mark on so many levels by being fresh and different, while still staying true to the core of our brand.”

Bethan Vincent, Bytemark

Result

The new visual identity was then rolled out across digital, print and merchandise. It both surpassed client expectations and allowed them to realign brand to business.

Thank you

Being given a deep insight into the brand's business goals and aspirations was a privilege. Big thanks to everyone at Bytemark.