Rising to the top: brand elevation for non-alcoholic sparkling drinks

Bemuse Drinks

Sector
Food & Drink

Services
Brand packaging design

Challenge

Following the development of a range of their drinks in cans, we were asked by the Bemuse team to develop Rosé and Brut label packaging that elevated the drinks to bottles.

The motivation and focus for the Bemuse team was to position an extension of the canned drinks to appeal to restaurants as an alternative drink to wine and for home consumption, to share when entertaining or as a sophisticated non-alcoholic alternative.

Context

Bemuse is a modern re-imagining of ancient mead, offering a naturally fermented effervescent drink with nuanced flavours and a crisp, dry finish.

Inspired by mother nature, Bemuse take the same pure ingredients used by our ancestors – honey, water, yeast and natural flavour infusions – and re-craft the drink for modern tastes. Honey has been considered a ‘gift from the gods’ since ancient times for its unique and delicious flavour and health properties.

Taking inspiration from traditional mead recipes, Bemuse infuse hops, herbs, flowers and spices, then harmonise the flavours with different artisan honeys, each carefully selected for its distinctive taste and aroma.

In the same way wine tastes different depending on the grape and terroir, honey has a unique character depending on the flower nectar bees collect. Information about the type of honey used is included on the product label showcasing the best of British ingredients with every sip.

Solution
 

We supported the team on research, design development, creative mock ups and 3D product renders to ensure the new bottles would sit comfortably alongside premium wines, Proseccos and Champagne as well as catching the eye of consumers who want to purchase an interesting and flavourful non-alcohol alternative.

The illustrations within the design solution provide an elevated, craft look that deftly echoes the botanical elements which sit at the heart of the product. The use of white space, meanwhile, supports the ‘clean’ and refreshing characteristics of the brand.

“United by Design looks at each task creatively and goes the extra mile to make sure we get the best possible result.”

Anna Chalov, Co-Founder

Result

Bemuse saw a rapid uplift in sales of new label bottles. Since the launch, the brand are now looking to develop a wider range of flavours available in bottles to accompany the original two.  

Thank you

It’s been a pleasure to be part of the Bemuse journey so far. Huge thanks to Anna and all the team.