A show about the brands that shape our lives, and the ones we shape in return. From childhood memories to the organisations we build and belong to, we explore how brands influence identity, trust, and belonging.
Because brands aren't just logos.

In the first episode, we sit down with Robin Baker, founder of Newmorro.
Robin shares the brands that have influenced his thinking, the experiences that have shaped his journey, and some of the quirks and eccentricities that make him who he is. Together with host Owen Turner, he explores everything from favourite brands and formative memories to the surprising story behind the name Newmorro.
It's an honest conversation about identity, curiosity, creativity, and the role brands play in the lives we build. Enjoy the conversation.
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